New Brand... New Look
The lotus flower is a beautiful flower that can be found all over the world. But the start of this flowers life is not as beautiful is one might image. It’s unlike many other flowers. When the lotus first begins to sprout, it is under water, making its home in lakes and ponds in areas where the water remains fairly still on the surface. But underneath the surface, the lotus is surrounded by mud and muck and simply dirty, rough conditions.
Despite these conditions, the lotus flower maintains strength, and pushes aside each of these dirty obstacles as it makes its way to clearer surfaces. At this time, the lotus is still just a stem with only a few leaves, and a small flower pod. But in time, the stem continues to grow, and the pod slowly surfaces above the water, into the clean air, finally freeing itself from the harsh life conditions below. It is then that the lotus slowly opens each beautiful petal to the sun, basking in the worldly beauty surrounding it. The lotus flower is ready to take on the world. Despite being born into dark, murky conditions, where hope for such beautiful life seems dubious, the lotus grows, rises above adversity. Ironically, this same dirty water washes it clean as it surfaces. As the lotus opens each petal to the air, not a stain or spot of mud remains externally. It is pure, and bright, and beautiful.
Many of us live in that murky water, and never make it to the surface so we can blossom. Many of us are close; we are just buds, ready and eager to feel the sunshine of life on our skin. The conditions that produce a beautiful life are not always ideal, but that never stops the lotus from rising through adversity, opening its petals, and blossoming in the sun.
Our New Brand "The lotus flower"reminds us that we can overcome any challenges and difficulties and blossom in the sunlight.